Rural Broadband

We build a detailed financial Excel model based on your specific pricing, customer volumes, operational costs, and network approach. We can compare network technologies ranging from FTTH aerial/buried, HFC, FWA, Radio/WISP and Satellite. The financial model will show you your gross margin, profitability, cashflow and payback period. We give you the entire operational model which you can later use as your operational P&L tracker. Our model for rural broadband has already been used by major US infrastructure funds to make investment decisions on Rural FTTH deployments.

We help you assess your total addressable market with a high-level review of your competitors, their pricing, and the likely number of customers that you will be able to attract at a given price point and for a specific technology/broadband speed.

We run very detailed market research to validate the exact take up rates for a broadband service. Market research will survey a large statistically relevant number of potential customers (often 1000-plus) and ask them very specific questions about their product features preference including data allowances, up/down speeds, pricing, home WiFi gateway, etc. We use very advanced market research methods such as Conjoint testing or Max-Diff testing which will give you answers within a +/-5% margin of error. This will allow you to significantly de-risk a new broadband service launch and play out multiple pricing scenarios to fine-tune your offer.

We check your competitors’ price evolution and we advise you on the best pricing and service features to maximise your customer acquisition.

We cover business to consumer (selling direct to consumers), business to business (selling to other businesses or enterprise customers). We have recently helped a leading US B2B provider to assess their entry into the residential B2C market.

Our expertise includes state of the art technology and operational design, development and rollout of: FTTH (XGS-PON and coherent optics), HFC (Docsis 3.0, 3.1, 4.0), FWA & WISP, Satellite (Geostationary and LEO).

We will design you entire network and IT architecture at HLD (high level design) and LLD (low level design). Our expert engineers can develop the entire architecture design including IT and network topology. We will also perform a complete gap analysis and help you design the interfaces with your legacy systems such as ERP, billing or customer support.

We will run a competitive RFP process on your behalf with multiple OEM vendors and OSP providers until we obtain the right quote from the right vendor for your specific needs. We are 100% independent which ensures that we will not steer you towards any specific OEM. We have direct senior contacts with all the relevant OEMs in our industry.

Once your supplier contracts are in place, we will provide you with a dedicated project management resource that will ensure on a data by day basis that all components of the project are being progressed on time and on budget. We use advanced project tracking tools and we provide you with daily and weekly progress updates so you get full peace of mind that your broadband project is being progressed according to your plan.

We are experts at breaking down the entire customer journey into its key components: From creating awareness to first contact to acquisition, activation, provisioning, in-life customer support and retention. Each step of the customer journey is mapped including the CX/UX (customer experience). Friction points are identified to the relevant IT team with specific suggestions on improvements. We also develop detailed UI (user interface) designs that integrate directly into your ERP systems such as SalesForce.

We help you implement all-digital customer support and self-help portals using the latest tools like Zendesk or similar, in order to save you having to hire costly customer support agent resources while your new broadband business is still growing.

We will design and execute you Go-To-Market strategy for B2C and B2B, including: Advertising and marketing, segmentation and channel mix (online, retail, inbound DM, etc).

We can develop your iOS and Android Customer Mobile APP including support, my-account functionality, chat & FAQ.

We will help you obtain the necessary regulatory and licensing clearance. Our regulatory experts are up to date with the latest relevant regulatory and grant decisions and they can help influence your national regulator and regional/federal grant provider to facilitate a positive outcome.